In the high-stakes arena of global university rankings, many Korean higher education institutions have responded with ambitious marketing plans to attract a more diverse student body despite lack of resources for them to truly flourish. So, is increasing the number of international students important? I believe that international students should not be considered simply as statistical leverage but as valued members of the academic community, deserving of equal opportunities to succeed.

In an interview with The Korea Times in late August, Korea University (KU) President Kim Dong-One announced his plan to increase the ratio of both international students and international faculty to 30 percent to enhance KU's global competitiveness. Indeed, an expanded international cohort contributes positively not only to university rankings but also to a reservoir of global talent who may choose to stay, work, and contribute to the Korean economy, addressing the urgent need for a dynamic workforce. Moreover, it nurtures the potential for international collaboration, allowing institutions to carve out niches in global research and educational partnerships. This global perspective prepares both international and Korean students for a world where cross-cultural competencies are necessary for professional success.

However, during the active recruitment of international students, the critical requirement to safeguard their welfare and ensure their satisfaction cannot be neglected. International students at KU may confront cultural barriers, language difficulties, and a lack of social support that can impede their academic and personal success. With budgets being finite, universities must invest wisely by concentrating on retention as much as recruitment. Ensuring that international students remain until graduation not only represents an efficient use of resources but also lowers drop-out rates, which can negatively impact university rankings and morale. Moreover, students who have positive experiences become lifelong ambassadors for the university, offering marketing value that transcends traditional advertising. Their testimonials on social media, as well as to friends and family, have the potential to attract future students in a way that is both authentic and far-reaching.

To better support international students, Korean professors could be provided with guidelines to foster relationships with international students, including regular check-ins and an inclusive syllabus that considers various cultural backgrounds. Additionally, universities can offer a range of extracurricular activities designed to integrate international students into campus life, promoting community building and cultural exchange. Academic support structures, such as teaching assistants or tutors specifically dedicated to international students, can facilitate a more personalized learning experience, helping them overcome language barriers and adjust to different academic expectations. Furthermore, specialized mental health and career counseling services that understand the unique challenges faced by international students can provide crucial support, aiding in their personal well-being and professional development.

Ultimately, the success of Korea's higher education on the global stage depends not on the *quantity* but the *quality* of its international community. Investing in robust support systems that go beyond academic success to address well-being and integration will create a nurturing environment. This investment ensures that international students not only excel but also become global ambassadors of a truly inclusive and supportive Korean educational experience, thereby reinforcing the country's reputation as a leader in international education.