Park studied in the Department of Mass Communication at Korea University (KU) and received a master's degree from the Interactive Telecommunications Program (ITP) at New York University (NYU). Park started his career as an advertiser at Cheil WorldWide Incorporation and is currently working at TBWA KOREA, a well-known advertising agency whose headquarters is located in Manhattan. He was as a selected judge for the Cannes International Advertising and Asia Pacific Advertising Festivals, and his advertising campaigns include SK Telecom's Center of Life, Naver’s All the Knowledge of the World, and Dunkin Doughnut’s Coffee and Doughnut.

    

Park's work Book is an Ax conveys his creative perspective as an advertiser, who needs to capture public's attention by suggesting an unusual, unexplored angle of the world. Park does not limit and define creativity as a radical or avant-garde expression. In Book is an Ax, Park covers popular books such as those by Alain de Botton or Ko Un. Here, Park demonstrates, and even transcends Kafka's extraordinary sensitivity that affects the human soul, attempting to revive the works by providing a different perspective on what was considered already well-known expressions. Park's book is like a literary tour, as he interprets the excerpts by using his own life experiences.

 

Park's insights are well illustrated when he explains A Bike Tour, written by Kim Hoon, the celebrated author of the novel Song of the Sword. In that book, Kim describes the falling of a Japanese Cornelian cherry tree as "a tree erasing its own self with an eraser [...] and this makes Japanese cornel not a flower but a pipe dream of the tree." Here, Park suggests that this description by the author helps readers to look at their lives that have carelessly slipped by and to realize the preciousness of the mundane. As Oscar Wilde remarked about the English painter J. M. W. Turner, "before Turner, there was no fog in London," through Park's introduction to Kim's description of a Japanese cornel, Kim's flower is imprinted on readers' minds, allowing them see beyond the plainness of red petals and green leaves.

 

Literature and art need a trained eye in order to be genuinely appreciated for their beauty. Park's Book is an Ax shatters the ice of insensibility and trains people to witness the essence behind its banality, who finally come to the realization that they too have the discerning eye of a poet. After reading the last page of the book, the readers will grasp the dreams of the woods, the violent deaths of the magnolia, and the bright jewels of the morning dew.